Google Business Profile Management Services

Introduction

"Just Google it", they say.

Google is to internet search engines what Band-aid is to adhesive bandages and Xerox is to photocopying: a product brand that's such a household name that it's become a generic term for all products of its type. It goes to show just how much one successful brand can dominate the market.

As for Google, this can be illustrated with just a few statistics:

• In 2024, Google's global market share is over 91%, where it has steadily hovered since 2016.
• As of July 2024, more than 2 billion searches are done on Google each day.
• On average, each user surveyed claimed to search Google over 47 times per week.
• Slightly more impressive is Google's prevailing 95%+ market share of the mobile search engine market. ¹

That last statistic essentially means that people who are "on the go" mostly use Google to search for what they want. "What do those mobile folks typically search for?", one might ask. It's no stretch of the imagination to guess that a good many of them look for products and services to buy while they're out and about.

For the businesses who supply those products and services at brick-and-mortar locations and/or through in-person delivery or onsite services within defined coverage areas, Google makes it very possible—and free of charge—to get a piece of that search action: The Google Business Profile (formerly known as Google My Business) allows a local business the opportunity to showcase itself on Google Maps and in Google Search results.

"Free, you say?" Yes, indeed. If you thought that those companies paid for their pins on Google Maps, you're not alone...but, no. Google wants to remain the search engine of choice. It draws massive advertising revenue for being in that preeminent position, and there's no better way of keeping itself there than ensuring that people can find the products and services they need on Google whenever and wherever they happen to be. So, it's in Google's very best interest to get businesses everywhere to cooperate toward that aim.

As a small or medium-sized business, you can sign up for a Google Business Profile that puts you "on the Map"* and add all kinds of information, including your business description, address or service area and phone numbers, general photos and videos, your operating and holiday hours, amenity details, website link, show your products or services with prices and links to purchase or book them, send out posts to update, extend offers or provide notifications about your upcoming events to your target customer audience, receive and respond to customer reviews, and more, all at no charge:

*Google does not represent that Profiles will necessarily appear in Google Search or Google Maps at all times.

In fact, the more complete and, in some respects, the more active your Business Profile is, the more prominence it's likely to be given in Google Search results and Maps (Refer to Google's own guidance on How to improve your local ranking on Google ). And, it goes without saying that a lively and well-tended Business Profile is more appealing to potential customers than one that appears stagnant and neglected.

Still, as valuable as the Google Business Profile may be as a free marketing medium for connecting with the largest internet-search market on the planet, it's not every business owner who can spare the time or energy to manage all of the details necessary to reap the maximum potential benefit from it.

There are third-party services, including our own, that can help to fill this need, and Google acknowledges this reality in its Business Profile Third-party Policies and its Work with Third Parties notice .

Unfortunately, though, there seems to be a tendency among third-party Google Business Profile management services to quote their prospective clients as much as they think they can get away with for their initial fee (i.e. hundreds of dollars or more), often followed by somewhat lesser but still considerable monthly sums either as retainer fees or for ongoing "comprehensive" service packages where the extent of the services to be provided in exchange for the money may not be entirely clear.

We, in contrast—recognizing that each business has different needs that can vary from month to month—believe that it's more fair to charge our clients only for the specific services they require over time. Each of our services is modular and optional and made available on a "pay-as-you-go" basis. This makes the ongoing cost of our services customizable and affordable for each client.

For example: One client opts to subscribe on a month-to-month basis to our Monitoring for Changes service as well as have us publish Posts and perform some Routine Updates and pays just for those three services, whereas another client only has us upload a few photos and videos per month to its Business Profile and pays only our set fee per file.

We also make a point of being explicit, up front, about the price of each service we offer and exactly what it entails. Basically, the prices for our services are prorated expressions of an internal hourly rate target, based on the estimated time involved in performing each service task. We don't engage in fee bargaining and won't ask you to call or submit a form to "arrange a consultation". If you want to know what our prices are, all you need to do is look at our Service Pricing page.

¹ How Many Google Searches Are There Per Day? (August 2024). Anthony Carillo. August 9, 2024.

Optimization of the Business Profile

The very first action that Google suggests to improve your local ranking on Google is to enter complete data.

Starting out, after you've had your business profile verified by Google, our initial Optimization service ensures that the core details of your profile—such as your business name and address, category, phone number, description, website URL, social media links, hours of operation, universal attributes, logo image and cover photo—are filled out accurately and as completely as you and Google allow them to be. ℹ This helps to avoid potential conflicts with Google down the line, by weeding out details that it would consider inaccurate or invalid, enhances your business's perceived credibility, and may improve its ranking in Google search results.

A complete and up-to-date profile also increases customers' engagement by providing them with the necessary information to discover and reach out to, or visit, your business.

Service Flow for Optimization of the Business Profile:

You'll use our convenient all-in-one Optimization service request form to submit multiple core Business Profile details and your basic photos. We'll then review that content to help you check that it complies with Google's Business Profile content policies . We'll also pay special attention to your business description: checking for spelling and grammar and recommending any potentially more effective wording to increase its SEO value. If we don't advise any changes to be made to the content that you've submitted, we'll proceed to update your Business Profile with the content as it is. If we do advise changes, we'll contact you by email (generally in 24-48 hours) to explain the reason(s) and ask you to confirm your decision about the final content before we actually make the updates.*

*If we don't receive a response from you within 72 hours after that, then we'll complete this service by proceeding with the updates using your originally-submitted content as we received it, but only the portion of it that we believe is Google-compliant.

Please see our Service Pricing page for further details about our Optimization service.

ℹ It's understood that not every business is able, or permitted by Google, to submit every conceivable type of information that any given Google Business Profile might contain: For instance, a business might not have a website URL to provide. Moreover, Google sets the parameters for the kinds of information that can be displayed on Business Profiles in certain categories and regions. As examples: Google allows only food-serving businesses to list their menus, only businesses that actually interface with customers at their physical locations to list their addresses, and only those in certain countries to list their social media links. To begin to comprehend all of Google's Business Profile content policies, visit Google Business Profile Help

An accurate and complete Google Business Profile is crucial for your small business, as it improves your visibility in local search results and demonstrates your professionalism. When prospective customers search on Google for the services or products that you offer, they rely on the information in your profile to find you and make informed decisions.

Invalid or non-compliant information jeopardizes the continued presence of your Business Profile on Google, and inaccurate or missing details can decrease your chances of being found by customers, as well as lead to customer uncertainty, lack of trust, complaints, and, ultimately, lost business opportunities.

A Case Comparison

For example, at this time of writing, doing a search on Google Maps for "electrician near [a major city in], OR", the following electrician's listing shows up in 74th place:

In stark contrast to the above example, in the very same search for an electrician around the same city in Oregon, the following company shows up in 2nd place. The first thing that strikes you is the professional-looking, confidence-inspiring photo:

Would the business in the first example need to have a photo of a fancy company vehicle and a uniformed employee like this to make a good first impression on prospective customers? Not necessarily. Even a good-quality photo of a pair of technician's hands doing electrical wiring work would probably do the trick. In fact, almost any relevant, on-topic photo would be better for attracting business than a random photo of the trees in the area.

It also appears (though not shown in this screenshot) that this Business Profile is very active, as there are at least 53 photos and videos attached to it.

Are we saying that the completeness and quality of information in the one company's Google Business Profile entirely explains the huge difference in its search ranking with that of the other?

Not at all. There are certainly also other factors involved, such as customer reviews and ratings for these businesses. Nonetheless, having a complete Business Profile is likely to improve the search ranking for your business on Google and attract more customers.

Monitoring for Changes to the Business Profile

You should be aware that Google itself can update your Business Profile at any time , based on information that it gets from other sources that it regards as authoritative when there is a conflict between your Profile data and theirs. Those sources may include business directories or other websites that contain information that differs from what you're presenting in your Business Profile or members of the public who disagree and suggest edits to Google.

Google is also now using technologies such as AI analysis of street map images to read physical business-hour signs on storefronts to see if the printed hours match those in the Business Profile.

Although Google does give you the options of accepting, editing or completely discarding such unexpected updates to your Business Profile details, the updates still take effect automatically, and you have the chance to object only after the fact. Moreover, if Google's automatic update involves your operating hours, for example, then your public Profile may display a warning to customers that your hours may be incorrect until you save your formal reaction to the update:

To be fair, if your business hours state that you're open on Sundays when you're actually not, and a customer from out of town were to come all that way on a Sunday to see your new line of widgets... only to discover that you were closed, he or she would have every right to suggest that Google edit your business hours to reflect that you're closed on Sunday

On the other hand, if Google were to make a mistake in changing your business hours based on an inaccurate external source, that could stall your customer traffic during the affected times and/or days and would demand a prompt correction.

Our monthly service of Monitoring for Changes entails watching for such unexpected changes made by Google to the details of your business profile and notifying you of them so that you can take whatever action you deem appropriate. The Profile details that we monitor are the same as those of the core Profile Detail Groups within the scope of our initial service of Optimization described above.

Service Flow for Monitoring for Changes to the Business Profile:

You'll use our Monitoring for Changes form to subscribe to this service for one calendar month at a time.* We'll then start performing repeated checks, once per week, until the end of that calendar month. If and when we detect any update made by Google to an applicable Profile detail, we'll notify you of it by email and ask whether you want to accept or discard Google's update. If you respond that you want us to either accept Google's update or discard it so that Google restores the original detail, then we'll do so as part of this service.†

*It will be most cost-effective for you to start the Monitoring service at the beginning of a month, as we don't prorate the monthly fee for partial months, though you may choose to start the service at any time.

†If, on the other hand, you want the detail to be edited to something other than Google's updated version of it and different than what it originally was, you'll submit a new service request for a Routine Update in order for us to do so.

Please see our Service Pricing page for further details about our Monitoring for Changes service.

ℹ Helpful Hint: If you see that Google is continually overriding some particular detail in your business profile, such as displaying the public message, "Hours may be incorrect", it could be that Google is finding conflicting information about your business somewhere else—possibly even on your own website—and it is giving priority to that information source. Or, it might indicate a difference of perception among the general public that's prompting people to submit editing suggestions to Google. If you can identify and resolve the root causes of such discrepancies, Google will have less reason to change your profile details.

Routine Updates to the Business Profile

No matter how complete the details are in your Google Business Profile, you will still need to update those details from time to time.

One good example is your holiday hours. You'll want to enter your Special Hours for upcoming holidays if you know what your schedule will be. If you neglect to update your holiday hours, Google may show your customers a terse warning on those days that your "hours may differ" (i.e., differ from your regular hours).

There may also be additional details—unique to your business type—that you can add to your Profile, to make it possible for customers who are searching for those particulars to find you. Those might include additional business Categories and Attributes. Examples of additional Attributes would be: "Outdoor Seating" (for a restaurant), "Membership required" (for a gym), and "Offers online estimates" (for an electrician).

As changes with your business occur that need to be reflected, and you want to further enhance and refine your Profile going forward, we offer an ongoing solution to keep your Profile details current and complete with our Routine Updates service.

When you submit a Routine Update service request, you can have us add and/or update any number of pre-defined Profile Detail Groupsℹ at the same time.

ℹ A detail "group" is how we classify a detail, or set of details, of a particular type within the context of our services. Some detail "groups" are actually comprised of just one piece of data, such as "Business Name", while others potentially include many pieces of data all under the same label, such as "Social Media URLs". You can see exactly how the Profile Detail Groups are defined on our Routine Update service request form). These include most types of details in your Profile that fall under a label for which we don't offer a separate updating service (aside from Optimization).

By contrast, examples of Profile details that would not be processed through Routine Updates include Photos & Videos (other than your Cover Photo and Logo Image, which we do classify as Profile Detail Groups), Product Listings, and Service Listings (not to be confused with Service Options, which fall under the label of Attributes, all of which we count as one Profile Detail Group), because we offer separate services for updating those types of details.

A Note about Routine Updates to Attributes

If you had us Optimize your Profile, then you specified only your primary business Category, and the business Attributes that you were able to select from were very general ones. That's because there are around four-thousand possible business Categories from which to choose, and the set of Attributes that Google actually permits a business to select from depends largely on its Category.

If your business can be placed in multiple Categories, adding those additional Categories to your Profile can unlock more selectable Attributes relative to those, even as your Profile remains most firmly anchored to your primary Category. As a result, the Attributes that can be selected by one business can vary quite a bit from those of another business even in the same primary Category.

So, it wouldn't make sense for us to display all existing Attributes on our Optimization or Routine Update service forms: That would inevitably lead to many clients selecting Attributes of amenities, payment and service options, and so on, that Google wouldn't allow on their Business Profiles in the first place.

Now that we're on more familiar terms with your business, though, we can see in your Profile exactly which additional Attributes you are eligible to select and can add those for you if you wish. It's advisable that you have us add any additional Categories first, so that all of the Attributes connected with them will be displayed for selection.

Please see our Service Pricing page for further details about our Routine Update services.

Posts

The Google Business Profile allows businesses to engage with their customers through various types of Posts, including Updates, Offers, and Events. These Posts serve as a powerful tool for enhancing visibility, driving customer engagement, and providing timely information directly within Google search results.

When visitors engage with your Posts—by clicking links or reading updates—it sends positive signals to Google about the relevance and quality of your business.

Google also favors fresh content in its ranking algorithms, so regularly posting updates, offers, or events on your Profile indicates that your business is active and engaged with its audience. This freshness can improve your chances of ranking higher in local search results.

Posts can also include links that direct users to specific pages on your website, and the increased traffic coming from these Posts can enhance your website’s authority and relevance, adding to its overall SEO performance.

Update Posts

Updates are a type of Post used to share important news or changes related to the business. This can include new product launches, changes in operating hours, or other announcements. The ideal use of updates is to keep customers informed about what's happening in the business. The benefits include increased customer awareness and the ability to communicate directly with potential clients who may find your business through local searches.

In an Update Post (formerly referred to as a "What's New" Post), you'll include:

• A mandatory Description of up to 1,500 characters
• An optional "Call-to-Action" Button that says "Book", "Order Online", "Buy", "Learn More", "Sign Up" or "Call Now"
• A Web-page URL as the link for the optional Button (No URL is used for the "Call Now" button, which directs viewers to your Profile's primary telephone number rather than to your web page)
• A Photo (or graphic image) or a Video of up to 30 seconds in length

Offer Posts

Offers are promotional Posts that highlight special deals or discounts available for a limited time. They're particularly effective for attracting new customers and incentivizing existing ones to make purchases. The ideal use of offers is during seasonal sales or when introducing new products or services. The benefits include driving immediate traffic to the business and increasing sales volume during promotional periods.

In an Offer Post, you'll include:

• A mandatory Title of up to 58 characters
• Mandatory Starting and Ending dates of the offer
• An optional Details section to include up to 1,500 characters of further information
• An optional Coupon Code for buyers to redeem the offer
• An optional Link URL for buyers to visit to redeem the offer
• An optional Terms & Conditions section of up to 5,000 characters
• A Photo (or graphic image) or a Video of up to 30 seconds in length

Event Posts

Events are a type of Post that allows businesses to promote upcoming activities such as workshops, webinars, or community gatherings. This type of Post is ideal for engaging with the local community and encouraging participation in events that may interest customers. The benefits of using Event Posts include building brand loyalty through community involvement and creating opportunities for direct interaction with customers.

In an Event Post, you'll include:

• A mandatory Title of up to 58 characters
• Mandatory Starting and Ending dates of the event
• Optional Starting and Ending times of the event on the first and last day
• An optional Details section to include up to 1,500 characters of further information
• An optional "Call-to-Action" Button that says "Book", "Order Online", "Buy", "Learn More", "Sign Up" or "Call Now"
• A Web-page URL as the link for the optional Button (No URL is used for the "Call Now" button, which directs viewers to your Profile's primary telephone number rather than to your web page)
• A Photo (or graphic image) or a Video of up to 30 seconds in length

Making use of Posts effectively, at the right times and for the proper purposes, can significantly enhance your business's online presence by improving visitor-engagement rates and engendering customer relationships. By regularly updating your Profile with relevant content, you can increase your visibility to prospective customers searching online.

Service Flow for Publishing Posts on your Profile:

You'll use one of our convenient all-in-one Post service request forms to transmit the required and optional details to us. We'll then review the Post to help you check that it complies with Google's Business Profile content policies . We'll also pay special attention to your Post's title and description or details: checking for spelling and grammar and recommending any potentially more effective wording to increase its SEO value. If we don't advise any changes to be made to the content that you've submitted, we'll proceed to publish the Post to your Business Profile with the content as it is. If we do advise changes, we'll contact you by email (generally in 24-48 hours) to explain the reason(s) and ask you to confirm your decision about the final content before we actually publish the Post.*

*If we don't receive a response from you within 72 hours after that, then we'll complete this service by proceeding with the Post using your originally-submitted content as we received it, but only the portion of it that we believe is Google-compliant.

Please see our Service Pricing page for further details about our Posts service.

Product Listings

Product Listings allow you to showcase your products directly on your Google Business Profile. By integrating Product Listings into your Profile, you can let customers see what you offer without their needing to navigate away from your listing in search results.

Detailed Product Listings with photos can help attract attention to your business profile and help set you apart from your competitors who don't utilize this feature effectively. By using this tool, you may find yourself gaining market share simply by being more accessible and informative.

Let's imagine, for example, that you sell tennis racquets. You may write in your business description that you offer them and even specify the brands, one of which might be "Wilson". That'd be fine if you'd like to be found in searches for "Wilson tennis racquets". Chances are that yours would be just one among many business profiles listed in the search results. Would you be found if someone were searching for a specific model of Wilson tennis racquet, though, such as "Wilson RF 01 Pro"? Not likely, unless you had a Product Listing for exactly that item.

Product Listings in a Google Business Profile can also have positive effects on local search-engine optimization (SEO). Google itself states that one way to improve your local ranking is to add in-store products. Search engines like Google give priority to relevant content that matches users' search terms, so having detailed product information can definitely help. When prospective customers search for a specific type of product, relevant businesses with active Product Listings are more likely to be displayed prominently.

A Product Listing should take full advantage of all of its essential details, including the product name, description, price, photo and a web-page link to get more information or to buy the product online. These listings appear in various locations across Google's ecosystem, including Google Search results and the Google Maps App, and their placements vary depending on whether one is viewing on a mobile device or a computer.

In a Product Listing, you'll include (and we recommend including all of the options):

• A mandatory Product Name of up to 58 characters
• A mandatory Product Category
• An optional Product Description section to include up to 1,000 characters of further information
• An optional Price
• An optional Product Landing-page URL for buyers to visit for more information or to make a purchase
• An optional Photo of the product

Service Flow for adding Product Listings to your Profile:

You'll use our convenient all-in-one Product Submission form to transmit the required and optional details to us. We'll then review the Product Listing to help you check that it complies with Google's Business Profile content policies . We'll also pay special attention to your Product Listing's title and description: checking for spelling and grammar and recommending any potentially more effective wording to increase its SEO value. If we don't advise any changes to be made to the content that you've submitted, we'll proceed to publish the Product Listing to your Business Profile with the content as it is. If we do advise changes, we'll contact you by email (generally in 24-48 hours) to explain the reason(s) and ask you to confirm your decision about the final content before we actually publish the Product Listing.*

*If we don't receive a response from you within 72 hours after that, then we'll complete this service by proceeding with the Product Listing using your originally-submitted content as we received it, but only the portion of it that we believe is Google-compliant.

Please see our Service Pricing page for further details about our Product Listing service.

Service Listings

Service Listings show up in full detail in the Services section of your Business Profile on Google Search, and the titles of typically the first several services given in your Profile are listed out on the front-most, Overview, section.

For optimum effect, Service Listings should include high-quality descriptions (and prices where possible). Service Listings with detailed descriptions can really boost visibility, because they can provide so much more textual information for Google's search engine to latch onto to match the keywords that customers are searching for.

It's not just about SEO, though, but also instilling confidence and that sense of "Ah... just what I need" in customers' minds: Descriptions that elaborate on the services offered, instead of just listing them out by name, show potential clients that you know what you're doing and leave them with a lot fewer questions to ask about the particulars when they call or visit. That goes for prices as well. Isn't it so much better when you, as a customer, can tell in advance that the services a company offers sound just about right for the type of job you need done?

A lot of businesses don't specify their services in their Profiles, or, if they do, they don't add descriptions or prices to them. Doing so can probably give you a leg up over many of your competitors.

In a Service Listing, you'll include:

• The business Category that the Service is under (if your business is in more than one Category)
• A mandatory Service Title of up to 120 characters
• An optional Service Description of up to 300 characters
• An optional Price with a Pricing Model (i.e., "Free", "Fixed" or "From")

Service Flow for adding Service Listings to your Profile:

You'll use our convenient all-in-one Service Submission form to transmit the required and optional details to us. We'll then review the Service Listing to help you check that it complies with Google's Business Profile content policies . We'll also pay special attention to your Service Listing's title and description: checking for spelling and grammar and recommending any potentially more effective wording to increase its SEO value. If we don't advise any changes to be made to the content that you've submitted, we'll proceed to publish the Service Listing to your Business Profile with the content as it is. If we do advise changes, we'll contact you by email (generally in 24-48 hours) to explain the reason(s) and ask you to confirm your decision about the final content before we actually publish it.*

*If we don't receive a response from you within 72 hours after that, then we'll complete this service by proceeding with the Service Listing using your originally-submitted content as we received it, but only the portion of it that we believe is Google-compliant.

Please see our Service Pricing page for further details about Service Listings.

Photo & Video Uploads

One of the most impactful features of your Google Business Profile is the ability to upload virtually unlimited photos and videos. In fact, Google points directly to adding photos as a way to improve your business's local Google ranking.

Visual content plays a vital role in digital marketing. Research indicates that people are more likely to remember information presented visually than through text alone. On your Profile, photos and videos are powerful tools for attracting attention, conveying your brand identity, and highlighting products (or services). They provide potential customers with a glimpse into what they can expect when interacting with you, and posting them frequently lets everyone know that your business is still alive and kicking.

Besides your Logo and Cover Photo, you can upload different kinds of business-specific photos and videos to your Profile. Google recommends adding at least three of each of most of the following types of photos (when applicable):

• Product Photos: Showing the specific products you have for sale.
• Photos at work: Focusing on services provided rather than physical goods, helping customers quickly understand the type of work that you do.
• Food & drink Photos (Restaurants): Showcasing the food and drink items that are most popular at your establishment.
• Common Area Photos (Hotels/Guesthouses): Capturing the atmosphere of the common areas.
• Room Photos (Hotels/Guesthouses): Truthfully showing what guest rooms are like.
• Team Photos: Showing yourself and any staff (with their consent) to highlight your personalities and give potential clients a feel for what you're like.
• Interior and Exterior Photos: Giving your potential customers a real sense of what to expect when they visit.
• Videos: Short clips under 30 seconds showing, as examples, a glimpse inside your shop, special promotions, customer testimonials, or behind-the-scenes looks at operations.

Just keep in mind that Google really wants to see your own good-quality photos and videos that were shot at your location (which can reasonably include onsite service locations for service businesses that don't have central locations). Google does not look kindly upon "screenshots, stock photos, GIFs, collages, heavily edited or otherwise manipulated photos, or imagery created by other parties".

The heightened visibility from photos can lead to higher foot traffic and online engagement for your business, and authentic visuals help establish trust with potential customers. When users see real images of your products or services rather than just textual descriptions or stock photos of them, they're more likely to feel confident in doing business with you.

Through carefully curated visual content, you can emphasize what makes your business unique—whether it's your exceptional service quality, unique product offerings, or a welcoming atmosphere.

Service Flow for uploading Photos & Videos to your Profile:

You'll use our convenient all-in-one Photos & Videos Submission form to transfer one or more photo and/or video files at a time to us. We'll then review the files to make sure that their content complies with Google's Business Profile content policies as well as Google's technical criteria for photos and videos.

If necessary, and whenever possible, we'll make certain compatibility adjustments such as proportionally downsizing your large images to the correct maximum size or converting your video files to the proper format for Google without altering the actual image or video content.

If we don't see any unresolvable problems with your photo or video files, we'll proceed to add them to your Business Profile. If we do discover a real problem with, or have a recommendation for you to modify and resubmit, a particular file, we'll contact you by email (generally in 24-48 hours) to explain the reason(s) and ask you to make a decision before we add any of your submitted files to your Profile.*

*If we don't receive a response from you within 72 hours after that, then we'll complete this service by proceeding to add the file(s) that you originally submitted, but only if adding the file(s) is technically feasible and we believe the file(s) to be Google-compliant.

Please see our Service Pricing page for further details about our Photo & Video Uploads service.

Questions & Answers (FAQ)

You don't have to wait for customers to post questions to your Profile before you answer them. You can ask and answer them yourself. Adding questions and answers (Q&A) to a Google Business Profile, effectively creating your own FAQ, can significantly enhance your online presence.

This strategy allows businesses to proactively address common customer inquiries, thereby improving customer engagement and satisfaction. By providing clear, informative responses, businesses can establish authority and trust with potential customers.

This has the added effect of decreasing unnecessary fact-finding phone calls from customers (if they will bother themselves to call at all) simply to get clarification about what you offer or can do for them, and it gives them one less reason to put off dealing with you while they look for that answer from another business that has taken the initiative to state it in their Profile.

Additionally, well-crafted Q&As can improve search visibility, as they often contain relevant keywords that boost SEO. This not only helps in attracting more visitors but also aids in converting them into customers by addressing their concerns directly.

Service Flow for adding Questions & Answers to your Profile:

You'll use our convenient Questions & Answers Submission form to send each question and answer pair to us. We'll then review the content to help you check that it complies with Google's Business Profile content policies . We'll check for spelling and grammar and recommend any potentially more effective wording to increase their SEO value. If we don't advise any changes to be made to the content that you've submitted, we'll proceed to publish the question and answer to your Business Profile with the content as it is. If we do advise changes, we'll contact you by email (generally in 24-48 hours) to explain the reason(s) and ask you to confirm your decision about the final content before we actually publish it.*

*If we don't receive a response from you within 72 hours after that, then we'll complete this service by proceeding to publish the Question & Answer using your originally-submitted content as we received it, but only the portion of it that we believe is Google-compliant.

Please see our Service Pricing page for further details about our Question & Answer service.